The Role Of Culture In International Business Essay

The Role Of Culture In International Business - Essay Example Thailand is formally recognized as Siam and publicly identified as the Kingdom of Thailand. Thailand is in the middle of the Indochina peninsula. Between the year 1985 and 1996, the country experienced a rapid upsurge of an economy and turn out to be a foremost exporter and newly industrialized country. The prime purpose of the paper is to provide a vivid explanation of literature review and a brief introduction to Thailand. The paper applies the findings of the theoretical models and literature review to assess the social changes and features of the unique culture of the country. At times individuals are viewed as the vastly cultured person. This means that individual has certain characteristics such as a taste for literature, manner, music, and speech which makes different from the diverse cultural background. In sociology and anthropology, the term culture is used in a special intellect. Furthermore, it refers to the feelings, thoughts, beliefs, and behavior of human beings. Sever al anthropologists and sociologists defined culture in numerous ways. Edward Taylor, one of the renowned British anthropologists, defined culture as the composite whole which comprises of art, knowledge, law, belief, custom, morals and other traditions and capabilities of human beings. According to Robert Morrison Maclver, culture is well-defined as the expression in modes of thinking and living of human beings. M. J. Herskovits defines culture as the mental map which enables individuals to guide in relation to other people and surroundings.